The streamer from Nestea Fit ,  advertising Ultimate Frisbee, Touch Football(but really rugby ), Consumer Volleyball(local resort league) , and the University Volleyball Championships .

Action shot during the Nestea Ultimate Frisbee event where winners won P50,000.00.

Ladies Touch Football was very competitive and  fun to watch .

The Nestea Consumer Volleyball event had a huge set up and big prize money to the winners.

The University Volleyball league had the biggest prize of all the events with the winners taking home P100,000.00.

Another fantastic spectacle was the 4 th annual Dragon Boat Races which were hugely successful and sponsored by the Department of Tourism .

Massive crowds gathered along Boracay’s White Beach to enjoy the Dragon Boat Races.

The other sporting event taking place on Boracay this past weekend of April 23 , 24 , was an obstacle course set up at boat station number 3 .

Last weekend ,April 23 , 24 , 2010 , Boracay was alive and well with several major sporting events up and down White Beach . Touch Rugby , Ultimate Frisbee, Beach Volleyball,Dragon Boat races, and an Obstacle course were all set up on the white sands of Boracay entertaining thousands. One tourist I met mentioned to me ,”Boracay has a good feel vibe to it this weekend with all these sporting events.” 

A few blogs ago I ripped on how commercialized holy week had become with big business exploiting Boracay to sell their products . This weekend past , I’m all for the commercialism from Nestea as they supported the locals by providing different sporting tournaments and offering huge prize money . Selling their ice tea  product but giving back to the island population is what every multi national company should be doing when they advertise in Boracay .

Nestea had the most sporting  events with the biggest prize money, a whopping P500,000.00 pesos in total .But the dragon boat championships had the biggest crowd of spectators on White Beach. It was a fun weekend and I was lucky enough to participate in the touch rugby event winning the mixed Championship game 9 points to 2 over the spirited team from the University of the Philippines.

I can’t wait until next summer when Nestea returns to host there 15th annual summer games. 

Yours Truly ,

John Munro